T-mobile

1. Media forms

What conventions of advertising are evident in this text?

The different conventions of advertising which are evident in this text are the music. The music which is used in this is very familiar and known; it’s upbeat, active and fun. This connotes that it is multigenerational songs. There is also the use of shock tactics and this is shown when everyone is walking normally on the Liverpool station ad suddenly there is the element of surprise when someone starts dancing. This leads to the use of personal identification, of using ordinary people in the advertisement. The use of ordinary people, gives the feel of escapism and the feel of being in your own world (e.g. fantasy).

The advert uses viral marketing, which is the fastest and cheapest way to market your product. It also leads to a mass market at the end as a lot of people find out about the product and therefore the business has done its job by promoting their product for cheap and getting a mass market. In this advert viral marketing has been shown when people are on the phone and talking and yet watching the dance. It shows that they are promoting the product by using the mobile phone as it is an advert for t-mobile and also shows that the people on the phones are sharing their experience (promoting the product by word of mouth). Also in the ad it shows that people are taking pictures, or even recording which would then be put online for others to see. This gives the audience a feel of user generated content (UGC), by advertising the product themselves online. There is also the slogan at the end which is ‘life for sharing’; this reinforces the institution of ‘life’ and getting to the fantasy world. Along with it is the familiar jingle which uses advertising lines of appeal.

2. Representation:

How is technology represented in this advertisement?

Technology in this advertisement is represented in a positive way. It is shown to be accessible, user friendly, everywhere and part of everyday life (necessity). It is portable and convient and this is shown through people shown on the mobile and walking around. It shows that it is lightweight and can be used anywhere. Everyone is using phones, camera phones, cameras, notebooks and later on is put on Facebook, YouTube, etc to emphasise the slogan “Life’s for Sharing”. These ideas of technology are communicated by showning a birds eye shot this is connoting the UGC, consumer control and the technology is for everyone. There are also low angle/tilt up showing the power of consumer using the technology. Another type of shot used is the point of view which, shows

who owns what

I have chosen to do the Walt Disney Corporations company and I have found out that they have a lot of platforms not just one. E.g. they do broadcast television, film, cable television, radio, music, publishin, magazines, parks & resorts and others too.
The walt disney is the worlds second media conglomerate. the walt disney parks & resorts is one of the top theme park operater in the world.
the competitors of thw walt disney company is CBS, Time Warner and news corp. The sales for Walt Disney are $37,843.0M and their net income is $4,427.0M. Their one year growth is 6.6% and their income growth is 5.5%.

The officers of Walt Disney are the Chairman: John E. Pepper Jr.

Prseident, CEO and Director: Robert A. (Bob) Iger

Chairman, Walt Disney Parks and Resorts: James A. (Jay) rasulo.

It's TV holding include the ABC television network and 10 other broadcast stations. Walt Disney is located in most parts of America.
By analysing all the platforms I can tell that Walt Disney is well known and so must be a really BIG company.
The ownerships of this particular company are that it is definately profit motivated.

horizontal & vertical integration

Horizontal integration involoves the acquistion of competitors in the same section of the industry. It might be easy possible for one company to seek to control all the market-a monoply position-but most capitalist countries have laws to prevent this happening.
Vertical integration is joining together of businesses that are involved in different but related activities or processes. Vertical intergation describes a style of management control. Nineteenth century steel tycoon Andrew Carnegie introduced the idea of vertical integration.
In microeconomics and strategic management, the term horizontal integration describes a type of ownership and control. It is a strategy used by a business or corporation that seeks to sell a type of product in numerous markets. Horizontal integration in marketing is much more common than vertical integration is in production. Horizontal integration occurs when a firm is being taken over by, or merged with, another firm which is in the same industry and in the same stage of production as the merged firm, e.g. a car manufacturer merging with another car manufacturer. In this case both the companies are in the same stage of production and also in the same industry.

contrasting magazine covers

The two magazine cover are contrasting because one of them is aimed at males and the other is aimed at females. The magazine cover on the right is aimed at women and men both. it is aimed at women because it has things to do with fashion and beauty. If a women was to read the word fashion on a magazine then they would pick it up because they would want to keep up with the fashion trend and want to know stories and would want to know more about their favouirte charater/singer etc. Women also love gossiping and by lookin at the front cover of the magazine it looks like it contains alot of gossip of different/interesting things.

It is also aimed at men because of the pretty/attention seeking picture on the front cover which would make men think that it has more pictures of good looking and probably women with clevage in the magazine. Men might also buy this magazine because if they want to get something for a girl and are really stuck for ideas then they could look in the magazine and get some ideas on what to get for girls as it has got things to do with fashion.

This magazine would be targeted at young males about 20+

The magazine on the right is again aimed at men and women. Firstly it is aimed at men because the guy at the front is a well known singer Usher, and so guys that are fans of Usher would pick this magazine to read and fins out more about their favourite singer. Also on the magazine it say 'Usher, the king is back', which makes us as an audience think that Usher has bought something new is going to share some information with us.

it is aimed at women because it is Usher's picture on the front cover and so girls that like Usher and his songs would also want to read this magazine. Also the picture on the front cover is a male so females would be more interested in the magazine then males.

this magazine would be targeted at young children prefreably teenagers because Usher is well known in this target audience.

Comparing film Genres

If you count all dramas as one genre, it would be number 1, but we usually divide up dramas into many categories.
Comedy is the most common genre, but there are so many cross-over films (musical-comedy, romantic comedy, action comedy, horror comedy, comedy-dramas, even murder comedies, etc.) that it is hard to count them all. I also think that there is not just one most popular genre because people watch what looks interesting. Personally i think that comedy, horror, drama are the most popular at present because there are more comedy, horror and drama movies which have released. Also most of the movies are now coming from books (books come out before and then if the book has been popular with the audience then the movie would be released).
I think that in the 1930's and 1940's romance was the most popular genre because when you watch old movies you can see that there is a lot of romance being used and at the time the audinece had time to go out with couples and watch such movies, although now everyone is busy and has no time for entertainment. Also i think there was horror aswell because back in the days people loved getting thrilled, and at the time horror was not that thriller whereas now when you compare a horror movie from the 1930's and 1940's to the horror movies now you can see that the horror movies now are more thrilling.

movie trailer =]

I have chosen to do the trailer on the movie of 2021. this movie is a bit of thriller and has things to do with historical events and bit of non fiction. In this trailer at the start it tells the audience that it has been approved by the motion pictures association of america (MPAA). It then goes on to show the institutional information and tells us the production of the company. Then you can hear the music build up and it starts off really slow/calm and shows the thunder lightening which is were the music goes loud. It then shows a clip of a news reporter and then shows the natural cause which could be the climax scence. There is also text at the start of the trailer which gets the audience puzzled and think what day are they talking about? The scences with the news in it emphaises that us as an audience are watching it and that it has actually happened which gets the audience worried and stay put to the movie because the auidence gets so invovled that its like them actually having the TV remote in their hand and they don't want to move the channel.

The bit where they show the happy family in the car, they make it pretty obvious that something is going to happen becsuse the music again starts to build up. there is a really big close up when the flame like thing hits the ground which makes us the auidence feel like we are actually there and its all happening and there is also a sound bridge. Also the shot where the building falls and is rolling towards the camera feels like the building is going to crush us any minute. And at this point the sound has built up and is really strong and is actually scaring the audience and makes them nervouse and really into the trailer. Then there is the name of producer and after that there is this music that gives a beat which makes you heart thump along.

After that they write the movies that the person has made before so the audience get a hint of how the movie will be espically for the people that have seen these movies before and are familier with the work. The sound then goes and there are scence from the movie shown and then the sound starts again and you see scences that are so chaotic and there is so much happen at once that you don't know what to focus on which also makes the audience want to watch the movie because you want to know what is actually going on. There's the phrase 'the end is jus the beggining' which makes us as the audience think what are they talking about. the world is about to end and they are saying it's the beggining? After that you get to see more horrific scences, and at this point the music is suddenly more dramatic. We get another sound bridge of the big wave coming, and then a last scence of a family and then comes the title and date of the movie. Also at the end there is a sentence and V/O of someone saying find out the truth which gives the audience the sense that it is non fiction. Lastly the characters names and the director's name come on the screen.

This trailer is 2.48 sec which is just about right beacuse the maximum time of a trailer is 3 mins and there is a link at the bottom so you can watch the trailer:

http://www.youtube.com/watch?v=Hz86TsGx3fc

capital radio station

Still the most popular independent radio station in London; in their words "London's number one hit music station." One of the first independent local radio stations in the UK - started broadcasting on 16 October 1973. Pop chart music, aimed primarily at a young audience with lots of disposable income. Comprehensive web site (http://www.capitalfm.com/). Sister station, Capital Gold is also based in London on 1548 kHz AM. The breakfast show is the most popular slot which was hosted by Chris Tarrant until 2004(?) when Johnny Vaughan and a team of helpers took over. The high-power high-energy feel of this station makes you feel weary after an hour or so, but if you want pace, current hits and a "being there" feeling, this is your place. In 1997 Capital moved their studios to Leicester Square. CApital also has 18.5 million listeners. total net profit for capital is £35m. it is owned by the global radio group.