The colours on the poster are cartoon like which connotes that this movie will be funny and really good to watch. It also gives a sense that the story line of the movie will be humorous. the colours pink and blue go together really well and also the two colours are really bright and so it stands out.

The title of the film is 'the naked gun 2 1/2 the smell of the fear'. the bit 'the naked gun and the smell of fear ' is written in white and the background is black and so contrasts well. The number 2 1/2 is written in bright pink which, when looked at the poster the eyes are directly drawn to the number. it is very cleverly designed because the number is very strange because with most movie posters there will be a whole number e.g. 1, 2, 3 etc.. but here there is a really odd number 2 1/2 which makes you wonder what the meaning behind it is. The number 2 1/2 can connotes that the movie might be half and the other half might come out later, or the movie will have cut scenes.

You can tell that the main character is the old man because he is the one who has taken up more then half the poster. then the other characters are at the bottom and have got little pictures with a little bit of information about them which connotes that they might not be playing a big part in the movie. It also shows that the main character has a gun in his handand some sort of ID in his left hand, this connotes that the character is either in the police force or some sort of detective or could even be an under cover agent.

When you look at the poster from the top onwards you can see that the lines from the bullets are put there on purpose and made the bullets look like rockets because that drags your eyes to the main charcter, and then you carry on looking down from there because you want to know more about the movie and so you would look to find information on the movie and for that you would have to look down.

The title of the movie is written in an angle, this connotes a sense of confusion for the audience. The way they have made the main character Frank Derbin stand is like they were trying to make the letter 'X'. Also they have made the main character stand on the bullets as if they were rockets and also the background looks like it was shot in the sky.